Feria del Libro Oregon Book Fair
The project included comprehensive planning, visual identity design, website, print and digital materials, public relations, and event support. A collaboration that crossed borders to connect authors from Mexico and the United States.
Customer
Oregon Book Fair
Deliverables
Comprehensive event design, branding, website, media strategy, print materials, digital assets, social media advertising, and public relations.
Serpento Role
Creative direction, communication strategy, graphic design, and brand coordination throughout the event.
Date
2023–2025 (ongoing)
Location
Oregon, USA / Mexico
A comprehensive strategy
The physical stationery included banners, badges, stickers, signage, printed programs, and welcome materials, all designed with a warm and coherent aesthetic that strengthened the fair’s visual identity and its central message: books that unite us, stories that belong to us.
Communication, purpose, and design.
The Oregon Book Fair website centralizes the full event experience—schedule, authors, activities, videos, forms, and resources. Clear, bilingual, and visually immersive, it captures the essence of a fair created by and for its reading community.
360° Visual and Strategic Development
From logo creation to on-site presence, Serpento crafted a comprehensive strategy for the Oregon Book Fair, giving life to a visual identity that is both strong and deeply emotional. The project covered the complete brand design, website, social media, digital and print materials, along with creative coordination during the fair.
