Evolveing
We developed the full identity for Evolveing, a brand devoted to well-being and personal evolution through ancestral medicine.
From the logo design and brand book to merchandise applications, the website, social media, and advertising campaigns, we crafted a living identity that balances science, spirituality, and contemporary design.
Customer
Evolveing
Deliverables
Brand book, website, retreat campaigns, social media strategy and design, audiovisual content, downloadable materials, merchandise design, printed materials.
Serpento Role
Creative direction, brand design, digital strategy and visual communication.
Date
2018-2024
Location
Mexico
Digital strategy and content
We created downloadable PDF materials, visual campaigns, informative pieces, and emotional content that reflect the essence of the brand: inspiring transformation and well-being through aesthetics and knowledge.
We crafted a coherent, evolving visual line.
The Evolveing website was designed as a sensory and emotional experience. It merges a clean, luminous aesthetic with a deep message about well-being, and personal transformation.
Design in constant evolution
With visual quality as an essential principle, we blend creative direction, conscious design, and AI tools to elevate the visual narrative, while preserving the human essence that gives the brand life.
