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Evolveing

admin — Fri, 24 Oct 2025 20:23:59 +0000

Evolveing

We developed the full identity for Evolveing, a brand devoted to well-being and personal evolution through ancestral medicine.

From the logo design and brand book to merchandise applications, the website, social media, and advertising campaigns, we crafted a living identity that balances science, spirituality, and contemporary design.

Customer

Evolveing

Deliverables

Brand book, website, retreat campaigns, social media strategy and design, audiovisual content, downloadable materials, merchandise design, printed materials.

Serpento Role

Creative direction, brand design, digital strategy and visual communication.

Date

2018-2024

Location

Mexico

Digital strategy and content

We created downloadable PDF materials, visual campaigns, informative pieces, and emotional content that reflect the essence of the brand: inspiring transformation and well-being through aesthetics and knowledge.

We crafted a coherent, evolving visual line.

El sitio web de Evolveing fue concebido como una experiencia sensorial y emocional. Combina una estética limpia y luminosa con un mensaje profundo sobre bienestar y transformación personal.

Design in constant evolution

With visual quality as an essential principle, we blend creative direction, conscious design, and AI tools to elevate the visual narrative, while preserving the human essence that gives the brand life.

Previous Lucy Escobar Next Culinary Rhythm

La entrada Evolveing se publicó primero en Serpento.

Lucy Escobar

admin — Fri, 24 Oct 2025 13:55:47 +0000

Lucy Escobar

From idea to impact: strategy and comprehensive design

In collaboration with coach and author Lucy Escobar, we crafted a comprehensive identity that evolves with her vision—to empower, inspire, and transform.

Customer

Lucy Escobar Coaching and Consulting

Deliverables

Book, visual identity, digital assets, social media, website, newsletters, and interactive presentations.

Serpento Role

Creative direction, editorial design, web development, and digital strategy.

Date

2021–2025 (ongoing)

Location

Remote project (Mexico / USA)

Digital Material

Creation of digital materials, social media, and her website. Serpento shaped a coherent universe where strategy, aesthetics, and purpose are seamlessly intertwined.

A personal brand that evolves with purpose.

The website is a digital ecosystem crafted to reflect the evolution and leadership of her personal brand. Updated three times since its launch, it brings together strategy, UX/UI design, editorial branding, downloadable resources, a blog, masterclass, and newsletter—shaped into a coherent and emotionally resonant experience.

Design that amplifies purpose and leadership.

Every piece—from her business cards and digital elements to her newsletters—was crafted to reflect the authenticity and leadership that define her personal brand.

Previous Feria del Libro Next Evolveing

La entrada Lucy Escobar se publicó primero en Serpento.

Redesign

admin — Thu, 23 Oct 2025 04:59:19 +0000

Evolving Identity

Updating Lucy Escobar’s logo was a process of refinement rather than reinvention. We preserved the essence of her brand—its elegance, warmth, and feminine strength—modernizing the shapes, spacing, and typography to achieve a more mature, coherent, and timeless identity.

Después

Antes

Strategic digital refresh

Lucy Escobar’s new website elevates her digital presence through a more strategic, intuitive, and connection-oriented structure. Built to deepen her relationship with her audience, it integrates smart tools that automate communication, capture opportunities, and sustain a living dialogue with her community.

A bilingual, dynamic, and continuously evolving platform that mirrors the growth of her brand and her global vision.

Después

Antes

Previous Xplore Food Tours Next Feria del Libro

La entrada Rediseño se publicó primero en Serpento.

Adoptist

admin — Wed, 22 Oct 2025 01:20:18 +0000

Adoptist

Design with purpose: connecting hearts and homes.

We developed an informational brochure that presents the organization’s story, its mission, and measurable results. We also created printed banners for adoption events, an adoption certificate, and visual materials and infographics that communicate the impact of their work with empathy and clarity.

Customer

Adoptist

Deliverables

Brochures, printed banners, adoption certificates, infographics.

Serpento Role

Creative direction, graphic design, visual communication.

Date

2025

Location

Mexico

A visual identity in service of a noble cause—design made to inspire adoptions and spark new stories of love.

Next Sky Obsession

La entrada Adoptist se publicó primero en Serpento.