Lucy Escobar
From idea to impact: strategy and comprehensive design
In collaboration with coach and author Lucy Escobar, we crafted a comprehensive identity that evolves with her vision—to empower, inspire, and transform.
Customer
Lucy Escobar Coaching and Consulting
Deliverables
Book, visual identity, digital assets, social media, website, newsletters, and interactive presentations.
Serpento Role
Creative direction, editorial design, web development, and digital strategy.
Date
2021–2025 (ongoing)
Location
Remote project (Mexico / USA)
Digital Material
Creation of digital materials, social media, and her website. Serpento shaped a coherent universe where strategy, aesthetics, and purpose are seamlessly intertwined.
A personal brand that evolves with purpose.
The website is a digital ecosystem crafted to reflect the evolution and leadership of her personal brand. Updated three times since its launch, it brings together strategy, UX/UI design, editorial branding, downloadable resources, a blog, masterclass, and newsletter—shaped into a coherent and emotionally resonant experience.
Design that amplifies purpose and leadership.
Every piece—from her business cards and digital elements to her newsletters—was crafted to reflect the authenticity and leadership that define her personal brand.
