Evolving Identity
Updating Lucy Escobar’s logo was a process of refinement rather than reinvention. We preserved the essence of her brand—its elegance, warmth, and feminine strength—modernizing the shapes, spacing, and typography to achieve a more mature, coherent, and timeless identity.
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Strategic digital refresh
Lucy Escobar’s new website elevates her digital presence through a more strategic, intuitive, and connection-oriented structure. Built to deepen her relationship with her audience, it integrates smart tools that automate communication, capture opportunities, and sustain a living dialogue with her community. A bilingual, dynamic, and continuously evolving platform that mirrors the growth of her brand and her global vision.
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