Xplore Food Tours
Global Digital Identity & Experience
Serpento crafted the full identity for Xplore Food Tours, an international company offering culinary tours in Mexico and Dubai. From logo and brand book creation to the design and development of a four-language website with an integrated reservation system, we crafted a vibrant, modern brand true to its explorer spirit.
Customer
Xplore Food Tours
Deliverables
Logo, brand book, multilingual website, booking integration.
Serpento Role
Creative direction, brand design, web development and user experience.
Date
2024
Location
Proyecto remoto (México / Dubái)
Global digital experience
The Xplore Food Tours website was designed to offer an immersive and functional experience. Developed in four languages, it integrates an intuitive reservation system, fluid navigation, and an aesthetic that captures the multicultural and culinary spirit of Mexico and Dubai.
Lifestyle-driven design
The Xplore Food Tours identity expanded into a line of promotional and everyday items that embody its adventurous and cosmopolitan essence. From bags and T-shirts to notebooks and tour accessories, every piece was crafted to express the brand’s energy, color, and adventurous spirit.
The Origin of an Identity
The design of the Xplore Food Tours logo was a collaborative and evolving process. We created multiple visual proposals that explored the connection between travel, culture, and gastronomy—leading to a final version the clients loved: a symbol that captures the essence of discovering the world through flavors.
